The campaign included striking key art used in outdoor, bus wraps, social placements and digital promos with just the right amount of sass to make Season 7 the most-watched season Rupaul's Drag Race had ever seen.
Snapchat Ru-veal
We made the most of Drag Race's fanatical audience by partnering with Snapchat, their first commercial partnership ever. We teased individual letters of a code in 7 snaps leading up to the cast reveal. The community worked themselves into a frenzy trying to crack the code, and in doing so unlocked the first queen reveal. The sneaky game increased Logo’s presence on Snapchat +200%