Rupaul's Drag Race Season 8
Hold on to your wig! We stepped into the salon to launch the sickening eighth season of Drag Race.
Key Photography
We brought Mod, Camp, Pinup, Rockabilly & Poodle Skirt REALNESS together for a retro remix of 50’s and 60’s looks that slayed.
The Queens Ruvealed
In the weeks leading up to the premiere, we tortured fans with teaser posts on instagram that gave them a glimpse of the theme and the competing queens. We also launched a hidden picture game that challenged our audience to use different filters on the app to crack a code. Working together, they found unlocked the queens one by one to increasing fanfare and engagement.